{"id":7177,"date":"2023-01-20T21:56:08","date_gmt":"2023-01-20T21:56:08","guid":{"rendered":"https:\/\/gifstudio.com.ar\/?p=7177"},"modified":"2023-02-19T12:06:51","modified_gmt":"2023-02-19T12:06:51","slug":"como-funciona-el-email-marketing-5-beneficios","status":"publish","type":"post","link":"https:\/\/gifstudio.com.ar\/es\/2023\/01\/20\/como-funciona-el-email-marketing-5-beneficios\/","title":{"rendered":"C\u00f3mo funciona el email marketing ? 5 beneficios"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u00bfCu\u00e1les son las ventajas del email marketing?<\/h2>\n\n\n\n<p>Descubra las 5 principales ventajas del email marketing y c\u00f3mo pueden hacer progresar a su empresa. El email marketing es una potente herramienta para toda organizaci\u00f3n, con beneficios que van desde aumentar el reconocimiento de la marca hasta promover las conversiones. No deje pasar la oportunidad de beneficiarse de su potencial.<\/p>\n\n\n\n<p>Uno de los tipos de marketing digital m\u00e1s exitosos y eficaces es el marketing por correo electr\u00f3nico. Permite a empresas de todos los tama\u00f1os anunciar sus productos y servicios, conseguir clientes potenciales y fomentar las conversiones. Las 5 principales ventajas del email marketing que debe conocer son las siguientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rentable : Uno de los m\u00e9todos m\u00e1s econ\u00f3micos de marketing digital es el email marketing. Tiene un coste por adquisici\u00f3n sustancialmente inferior en comparaci\u00f3n con otras formas de publicidad. Esto lo convierte en la opci\u00f3n perfecta para startups y peque\u00f1as empresas con presupuestos ajustados.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor reconocimiento de marca: El email marketing permite a las empresas contactar r\u00e1pidamente con una gran audiencia. Puede aumentar la notoriedad de su marca y posicionar a su empresa como una autoridad en su nicho enviando mensajes espec\u00edficos a determinados subconjuntos de su audiencia.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alto retorno de la inversi\u00f3n: Uno de los mejores m\u00e9todos para aumentar las conversiones y los ingresos es el email marketing. El retorno medio de la inversi\u00f3n en email marketing es de 38 d\u00f3lares por cada d\u00f3lar invertido, seg\u00fan un estudio de la Direct Marketing Association.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalizaci\u00f3n: El marketing por correo electr\u00f3nico permite a las empresas adaptar sus mensajes a distintos segmentos objetivo, lo que aumenta la probabilidad de que sus clientes se comprometan con ellas y les compren. Las empresas pueden ofrecer a cada consumidor una experiencia personalizada utilizando informaci\u00f3n sobre su nombre, ubicaci\u00f3n y compras anteriores.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatizaci\u00f3n: Es posible automatizar el marketing por correo electr\u00f3nico, lo que puede ahorrar tiempo y esfuerzo. Las campa\u00f1as automatizadas, como los correos electr\u00f3nicos de bienvenida, los correos electr\u00f3nicos de carritos abandonados y los correos electr\u00f3nicos de seguimiento despu\u00e9s de las compras, pueden preconfigurarse y activarse en funci\u00f3n de determinados eventos o comportamientos. Esto permite a las empresas concentrarse en otras \u00e1reas de sus iniciativas de marketing.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002d3NHcAAM&amp;utm_medium=partner\"><img decoding=\"async\" width=\"290\" height=\"174\" src=\"https:\/\/gifstudio.com.ar\/wp-content\/uploads\/2023\/01\/klaviyo-better.png\" alt=\"klaviyo email marketing\" class=\"wp-image-7181\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002d3NHcAAM&amp;utm_medium=partner\">Olvidate de Mailchimp, comienza a usar Klaviyo Ahora<\/a><\/figcaption><\/figure>\n\n\n\n<p>Por \u00faltimo, el marketing por correo electr\u00f3nico es un potente instrumento que puede contribuir a la expansi\u00f3n empresarial. Proporciona una soluci\u00f3n asequible para dar a conocer la marca, fomentar las conversiones y ganar dinero, tanto si se trata de un peque\u00f1o negocio como de una gran empresa. Puede maximizar la eficacia de sus campa\u00f1as de marketing por correo electr\u00f3nico y llegar m\u00e1s eficazmente a su p\u00fablico objetivo utilizando las ventajas de la personalizaci\u00f3n y la automatizaci\u00f3n.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002d3NHcAAM&amp;utm_medium=partner\">Prueba la mejor herramienta de marketing: Klaviyo.com<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-echa-un-vistazo-a-klaviyo-com-para-lograr-el-exito-en-campanas-de-sms-y-email-marketing\">Echa un vistazo a Klaviyo.com para lograr el \u00e9xito en campa\u00f1as de SMS y Email Marketing<\/h2>\n\n\n\n<p>Una serie de correos electr\u00f3nicos enviados a un objetivo concreto con la intenci\u00f3n de promocionar un bien o servicio, generar clientes potenciales o aumentar las conversiones se conoce como campa\u00f1a de email marketing. Normalmente, se utiliza un software de email marketing como Klaviyo para crear y llevar a cabo estos programas.<\/p>\n\n\n\n<p>Una empresa de comercio electr\u00f3nico de moda centrada en la ropa vintage es un ejemplo de una exitosa campa\u00f1a de marketing por correo electr\u00f3nico que utiliz\u00f3 Klaviyo. Bas\u00e1ndose en las compras anteriores de sus clientes y en sus patrones de navegaci\u00f3n, dividieron a su audiencia en varios segmentos utilizando la herramienta de segmentaci\u00f3n de Klaviyo. A continuaci\u00f3n, crearon mensajes personalizados para cada parte utilizando la funci\u00f3n de personalizaci\u00f3n.<\/p>\n\n\n\n<p>Para promover las compras repetidas, tambi\u00e9n configuraron el marketing automatizado por correo electr\u00f3nico, incluidos los correos electr\u00f3nicos de carritos abandonados y los seguimientos posteriores a la compra. Adem\u00e1s, optimizaron las l\u00edneas de asunto de sus campa\u00f1as, de los nombres y el contenido del correo electr\u00f3nico utilizando la funcionalidad de pruebas A\/B de Klaviyo.<\/p>\n\n\n\n<p>Este programa tuvo el efecto de aumentar significativamente los ingresos y mejorar la retenci\u00f3n de clientes. La marca experiment\u00f3 un aumento de las tasas de apertura y de clics, as\u00ed como un descenso de las bajas. La firma fue capaz de construir campa\u00f1as de correo electr\u00f3nico personalizadas y eficientes que conectaron con su audiencia gracias a la utilizaci\u00f3n de las herramientas de automatizaci\u00f3n y personalizaci\u00f3n de Klaviyo, lo que increment\u00f3 las conversiones y los ingresos.<\/p>\n\n\n\n<p>Gracias al uso de las funciones de segmentaci\u00f3n, personalizaci\u00f3n, automatizaci\u00f3n y pruebas A\/B de Klaviyo, la marca de moda de comercio electr\u00f3nico pudo desarrollar campa\u00f1as de correo electr\u00f3nico espec\u00edficas que mejoraron las ventas y la retenci\u00f3n de clientes.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002d3NHcAAM&amp;utm_medium=partner\">Pruebe Klaviyo ahora<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>beneficios email marketing<\/p>","protected":false},"author":1,"featured_media":7181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[101],"tags":[],"class_list":["post-7177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo funciona el email marketing ? 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