{"id":7184,"date":"2023-01-20T22:15:58","date_gmt":"2023-01-20T22:15:58","guid":{"rendered":"https:\/\/gifstudio.com.ar\/?p=7184"},"modified":"2023-01-20T22:19:26","modified_gmt":"2023-01-20T22:19:26","slug":"por-que-el-marketing-por-correo-electronico-es-mas-eficaz-para-las-empresas-en-linea","status":"publish","type":"post","link":"https:\/\/gifstudio.com.ar\/es\/2023\/01\/20\/por-que-el-marketing-por-correo-electronico-es-mas-eficaz-para-las-empresas-en-linea\/","title":{"rendered":"\u00bfPor qu\u00e9 el marketing por correo electr\u00f3nico es m\u00e1s eficaz para las empresas online?"},"content":{"rendered":"<p>Una de las mejores estrategias de marketing digital para las empresas online es el marketing por correo electr\u00f3nico. Ofrece una soluci\u00f3n rentable para aumentar las conversiones y los ingresos, al tiempo que permite a las empresas llegar r\u00e1pidamente a un p\u00fablico amplio. El email marketing tiene m\u00e1s \u00e9xito para las empresas online por las siguientes razones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentaci\u00f3n de la audiencia: El marketing por correo electr\u00f3nico permite a las empresas centrarse en grupos de clientes concretos en funci\u00f3n de variables como la ubicaci\u00f3n, los patrones de compra y el comportamiento. Esto permite a las empresas comunicarse con su p\u00fablico de una manera muy relevante, lo que aumenta la participaci\u00f3n y las tasas de conversi\u00f3n.<\/li>\n\n\n\n<li>Personalizaci\u00f3n: El email marketing permite a las empresas adaptar sus mensajes a diversos segmentos de audiencia. Las empresas pueden ofrecer a cada consumidor una experiencia personalizada utilizando informaci\u00f3n sobre \u00e9l como su nombre, ubicaci\u00f3n e historial de compras. Esto aumenta la probabilidad de interacci\u00f3n y conversi\u00f3n.<\/li>\n\n\n\n<li>Automatizaci\u00f3n: Es posible automatizar el marketing por correo electr\u00f3nico, lo que puede ahorrar tiempo y esfuerzo. Las campa\u00f1as automatizadas, como los correos electr\u00f3nicos de bienvenida, los correos electr\u00f3nicos de carritos abandonados y los correos electr\u00f3nicos de seguimiento despu\u00e9s de las compras, pueden preconfigurarse y activarse en funci\u00f3n de determinados eventos o comportamientos. Esto permite a las empresas concentrarse en otras \u00e1reas de sus iniciativas de marketing.<\/li>\n\n\n\n<li>Alto ROI: El retorno de la inversi\u00f3n en email marketing es alto (ROI). El retorno medio de la inversi\u00f3n en email marketing es de 38 d\u00f3lares por cada d\u00f3lar invertido, seg\u00fan un estudio de la Direct Marketing Association.<\/li>\n\n\n\n<li>Uno de los m\u00e9todos m\u00e1s econ\u00f3micos de marketing digital es el marketing por correo electr\u00f3nico. Tiene un coste por adquisici\u00f3n sustancialmente inferior al de otras formas de publicidad. Esto lo convierte en la opci\u00f3n perfecta para startups y peque\u00f1as empresas con presupuestos ajustados.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002d3NHcAAM&amp;utm_medium=partner\">Prueba esta fant\u00e1stica herramienta gratuita de email marketing Klaviyo<\/a>, es nuestra recomendaci\u00f3n desde seokingtools.com<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.klaviyo.com\/partners\/signup?utm_source=0013o00002d3NHcAAM&amp;utm_medium=partner\"><img decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/gifstudio.com.ar\/wp-content\/uploads\/2023\/01\/klaviyo-dashboard-stats-1-1024x596.jpg\" alt=\"\" class=\"wp-image-7188\"\/><\/a><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mejores estrategias de marketing digital para las empresas online es el marketing por correo electr\u00f3nico. Ofrece una soluci\u00f3n rentable para aumentar las conversiones y los ingresos, al tiempo que permite a las empresas llegar r\u00e1pidamente a un p\u00fablico amplio. El email marketing tiene m\u00e1s \u00e9xito para las empresas online por las siguientes [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 el marketing por correo electr\u00f3nico es m\u00e1s eficaz para las empresas online? - GIFstudio | Shopify Plus Agency<\/title>\n<meta name=\"description\" content=\"El marketing por correo electr\u00f3nico es un elemento fundamental en la estrategia comercial de cualquier negocio online. 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