{"id":7198,"date":"2023-01-20T22:43:40","date_gmt":"2023-01-20T22:43:40","guid":{"rendered":"https:\/\/gifstudio.com.ar\/?p=7198"},"modified":"2023-01-20T22:44:50","modified_gmt":"2023-01-20T22:44:50","slug":"cual-es-el-tamano-de-imagen-ideal-para-email-marketing","status":"publish","type":"post","link":"https:\/\/gifstudio.com.ar\/es\/2023\/01\/20\/cual-es-el-tamano-de-imagen-ideal-para-email-marketing\/","title":{"rendered":"Cu\u00e1l es el tama\u00f1o de imagen ideal para email marketing ?"},"content":{"rendered":"

El tama\u00f1o de las im\u00e1genes es un factor crucial en el dise\u00f1o de email marketing. Las im\u00e1genes pueden ayudar a mejorar la experiencia del usuario y aumentar la efectividad de una campa\u00f1a de correo electr\u00f3nico promocional. Sin embargo, es importante elegir el tama\u00f1o de imagen adecuado para garantizar que se cargue r\u00e1pidamente y se vea bien en diferentes dispositivos.<\/h2>\n\n\n\n
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En primer lugar, es importante considerar la velocidad de carga de las im\u00e1genes. A medida que las im\u00e1genes son m\u00e1s grandes, tardan m\u00e1s en cargarse. Esto puede provocar que los destinatarios se desinteresen o incluso abandonen el correo electr\u00f3nico antes de tiempo. Por lo tanto, es importante reducir el tama\u00f1o de las im\u00e1genes al m\u00ednimo necesario para que se carguen r\u00e1pidamente.<\/p>\n<\/div><\/div>\n\n\n\n

    \n
  1. En primer lugar, es importante considerar la velocidad de carga de las im\u00e1genes. A medida que las im\u00e1genes son m\u00e1s grandes, tardan m\u00e1s en cargarse. Esto puede provocar que los destinatarios se desinteresen o incluso abandonen el correo electr\u00f3nico antes de tiempo. Por lo tanto, es importante reducir el tama\u00f1o de las im\u00e1genes al m\u00ednimo necesario para que se carguen r\u00e1pidamente.<\/li>\n\n\n\n
  2. En segundo lugar, es importante tener en cuenta que las im\u00e1genes deben verse bien en diferentes dispositivos. Hoy en d\u00eda, la mayor\u00eda de las personas acceden a sus correos electr\u00f3nicos a trav\u00e9s de dispositivos m\u00f3viles, por lo que es esencial que las im\u00e1genes se vean bien en pantallas peque\u00f1as. Es recomendable utilizar im\u00e1genes de tama\u00f1o mediano para que se adapten a diferentes tama\u00f1os de pantalla.<\/li>\n<\/ol>\n\n\n\n

    En Klaviyo podr\u00e1s consultar la inmensa base de conocimiento que ofrecen para los usuarios<\/a>, aprovecha \u00e9ste blog para aprender a utilizar \u00e9sta herramienta gratuita de email marketing, donde podr\u00e1s tambien generar campa\u00f1as de SMS. <\/p>\n\n\n\n

    Adem\u00e1s, es importante optimizar las im\u00e1genes antes de enviarlas. Esto significa comprimirlas para reducir su tama\u00f1o de archivo sin afectar significativamente a la calidad de la imagen. Esto puede ayudar a reducir el tiempo de carga y asegurar que la imagen se vea bien en todos los dispositivos.<\/p>\n\n\n\n

    En resumen, el tama\u00f1o de las im\u00e1genes es un factor crucial en el dise\u00f1o de email marketing. Es importante elegir el tama\u00f1o adecuado para garantizar que las im\u00e1genes se carguen r\u00e1pidamente y se vean bien en diferentes dispositivos. Adem\u00e1s, es recomendable optimizar las im\u00e1genes antes de enviarlas para reducir el tama\u00f1o de archivo y asegurar una buena calidad visual. Al seguir estos principios, se puede mejorar significativamente la experiencia del usuario y aumentar la efectividad de una campa\u00f1a de email marketing.<\/p>\n\n\n\n

    \n\n\n\n

    Cuales son los tama\u00f1os y formatos de imagenes m\u00e1s populares para el email marketing ?<\/h2>\n\n\n\n

    Los tama\u00f1os y formatos de im\u00e1genes m\u00e1s populares para el email marketing incluyen:<\/p>\n\n\n\n

      \n
    1. JPEG: Es uno de los formatos de imagen m\u00e1s populares para el email marketing debido a su alta calidad y tama\u00f1o de archivo reducido. Es un formato ideal para im\u00e1genes con un gran n\u00famero de detalles y colores.<\/li>\n\n\n\n
    2. PNG: Es otro formato popular para el email marketing debido a su alta calidad y transparencia. Es ideal para im\u00e1genes con texto o logotipos con fondo transparente.<\/li>\n\n\n\n
    3. GIF: Es un formato popular para im\u00e1genes animadas y es compatible con la mayor\u00eda de los clientes de correo electr\u00f3nico. Sin embargo, debido a su tama\u00f1o de archivo m\u00e1s grande, se recomienda utilizarlo con moderaci\u00f3n.<\/li>\n\n\n\n
    4. Tama\u00f1o recomendado: En cuanto al tama\u00f1o de las im\u00e1genes, se recomienda utilizar im\u00e1genes de 600 p\u00edxeles de ancho como m\u00e1ximo. Esto ayudar\u00e1 a garantizar que las im\u00e1genes se vean bien en diferentes dispositivos y se carguen r\u00e1pidamente.<\/li>\n<\/ol>\n\n\n\n

      Es importante tener en cuenta que algunos clientes de correo electr\u00f3nico pueden bloquear o restringir las im\u00e1genes autom\u00e1ticamente, por lo que se recomienda utilizar texto alternativo para describir las im\u00e1genes. Tambi\u00e9n es recomendable utilizar una herramienta para optimizar las im\u00e1genes antes de incluirlas en el correo electr\u00f3nico para reducir su tama\u00f1o de archivo y asegurar una buena calidad visual.<\/p>\n\n\n\n

      Prueba Klaviyo ahora mismo<\/a>. Sus Templates de imagen y su conexion con diferentes herramientas como Canva, hacen de \u00e9sta herramienta una clave de \u00e9xito para las campa\u00f1as que tienes con tus clientes y usuarios. <\/p>","protected":false},"excerpt":{"rendered":"

      El tama\u00f1o de las im\u00e1genes es un factor crucial en el dise\u00f1o de email marketing. Las im\u00e1genes pueden ayudar a mejorar la experiencia del usuario y aumentar la efectividad de una campa\u00f1a de correo electr\u00f3nico promocional. Sin embargo, es importante elegir el tama\u00f1o de imagen adecuado para garantizar que se cargue r\u00e1pidamente y se vea […]<\/p>","protected":false},"author":1,"featured_media":7200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nCu\u00e1l es el tama\u00f1o de imagen ideal para email marketing ? - GIFstudio | Shopify Plus Agency<\/title>\n<meta name=\"description\" content=\"Prueba \u00e9sta gu\u00eda para definir el tama\u00f1o y formato de tus imagenes para optimizarlas en tus campa\u00f1as de Email Marketing. 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Las im\u00e1genes pueden ayudar a mejorar la experiencia del usuario y aumentar la efectividad de una campa\u00f1a de correo electr\u00f3nico promocional. Sin embargo, es importante elegir el tama\u00f1o de imagen adecuado para garantizar que se cargue r\u00e1pidamente y se vea…","_links":{"self":[{"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/posts\/7198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/comments?post=7198"}],"version-history":[{"count":0,"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/posts\/7198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/media\/7200"}],"wp:attachment":[{"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/media?parent=7198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/categories?post=7198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gifstudio.com.ar\/es\/wp-json\/wp\/v2\/tags?post=7198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}